Find why you’re not getting clients in 3 minutes
Seven questions. A named revenue stall. One next action.
Other paths · pricing & fine print
Choose your path
Full Archetype Access: what you get
Current phase access at the early access rate—breakdown, operating system, execution structure, tools, and future updates.
Full Archetype Access: not included
No PDF mail, no file dumps, no live 1:1. Done-with-you: Snapshot.
Selected environments
What you’ll get
- Named stall
- Underlying cause
- First repair
- This week’s action
WHAT THIS CHECKS
If this sounds like you
- Work isn’t converting into clients
- Direction changes every few weeks
- Your offer fails the one-line test
- Price meets silence or pushback
- Effort resets each week
What happens next
Three steps. One path.
Start the free diagnostic
Seven questions. Archetype on the next screen.
FREEAdd Full Archetype Access (optional)
After your free result, add the Archetype System at the current phase access rate.
OPTIONALExecute or book Snapshot
Run it yourself, or apply for Snapshot.
APPLICATIONEarly access (current phase)
Full Archetype Access
Full Archetype Access — current phase system access. Snapshot (below) — done-with-you build.
Built from your diagnostic result.
Each archetype has its own system structure.
- your full archetype breakdown
- the operating system behind it
- execution structure and tools
- updates as releases open
This is early access pricing. Full system access is not live yet.
Your purchase locks in $27 and unlocks your archetype system as it is released.
No immediate unlock. Access is delivered in phases.
Future updates tied to your archetype included. Pricing moves to $47 as systems go live.
Start with the free diagnostic; paid access layers on after your result.
See how each archetype system is structured
Each Archetype System is organized into the building blocks below. Systems release in phases; early access includes the rollout.
- START HERE. How the Archetype System is organized and where Day 1 starts.
- YOUR PATH. Seven archetype playbooks, each with its own 0–90 sequence.
- PROMPTS. Stacks from positioning through strategy, rewritten for your archetype.
- TEMPLATES. Generators for offer structure, pricing, content rhythm, and proposals.
- SCRIPTS. Outreach, call flow, and phased email.
- MEASUREMENT. Baseline, cadence, reviews, audit, and tracker.
- WORKED EXAMPLES. Full Ceiling Builder walkthrough: $14K stuck to $32K in 90 days.
Sequence
Your 90-Day Sequence
Four phases, weekly checkpoints, measurable work.
-
Days 1–30
Read and rebuild
Name the stall. Rebuild the offer. Run the first outreach cycle.
Checkpoint: first proposal sent in your new positioning.
-
Days 31–60
Validate and recalibrate
What closed. What stalled. What priced out. Adjust. Raise the floor.
Checkpoint: revised price, validated by one close or one walk.
-
Days 61–90
Compound and cut
Double what's working. Cut what isn't. Automate the repeatable.
Checkpoint: one recurring channel, one automated asset, one ceiling raised.
-
Day 91
Graduation
Criteria for what holds past 90. Next target set.
Checkpoint: a written maintenance protocol and the next 90-day target.
Assets
What comes with it
Fourteen items across four groups, released in phases.
Full itemized list (all groups)
Prompts
Archetype-tuned prompt library
- Positioning
- Offer
- Pricing
- Content
- Outreach
- Sales
- Strategic
Specific input. Verifiable output. One page each.
Templates
-
Positioning generator
One sentence: what you do, for whom, why it matters.
-
Offer architecture
Structure delivery until it is understandable and priceable.
-
Pricing calculator
Price the sequence, not the seat. Tied to positioning.
-
Proposal template
One fixed structure. Repeatable at scale.
Scripts
-
Outreach scripts
7 VariationsCold, warm, referral, post-content, conference, ghosted, rejected-proposal. Each under one page.
-
Sales call framework
8 SegmentsOpening, qualifying, diagnosis, scope, price, objections, close, follow-up email. Scripted.
-
90-day email sequence
10 EmailsDay 1 through Day 90, tied to the sequence.
Measurement
-
Day 0 baseline
What is true today. Signed, dated, honest.
-
Weekly metrics card
Five numbers. Every Friday. Tracked across 12 weeks.
-
30-day review
What closed, what stalled, what to cut.
-
90-day audit
Closing audit: keep, kill, next leverage.
-
Worked example pack
Your archetype, worked through with numbers attached.
-
Progress tracker
Checkpoint board across 90 days. One page.
Alternatively
For done-with-you repair.
Built with you
APPLICATIONIf you want it built with you
One session. Built with you. By application.
$950
ONE-TIME
or 3 payments of $350/mo
The map
The 7 Archetypes
Seven slots used to classify the stall.
Ceiling Builder
You cap yourself before the market does.
Interest Converter Gap
People show up. They don't stay.
Mismatch Engine
Right pitch, wrong room.
Position Drift
What you do keeps changing shape.
Visibility Gap
You do the work. Nobody sees it.
Offer Fragmentation
Too many offers. No flagship.
Dependency Trap
One channel, one client, one breakage.
A named operating pattern—a map, not a personality quiz.
+4 in your read
Cost of staying stalled
Unfixed stalls become defaults.
Founder
Twenty years reading revenue stalls in real businesses—named, ordered, measurable.
Scattered ideas into structured revenue paths.
Work shaped across multiple environments and operating contexts.
STEPHANIE, FOUNDER
Read on Substack